How To Become a Prompt Wizard

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Hey friends,

Welcome back to Creator Etiquette™.

This week we're going deep on something I talk about constantly but haven't fully unpacked in writing yet: how to become a prompt wizard in today's creator economy, and why most people are still using AI like it's a fancier Google.

This newsletter lives alongside the YouTube channel and the podcast for those who prefer reading over watching. If you'd rather listen in, make sure to follow along on YouTube and Spotify!

Here's the honest truth. Most people are still using Claude, ChatGPT, Perplexity, or Gemini as a casual Google search with a friendlier interface. They're not using it in ways that actually accelerate their growth.

And if you're just treating it like a chatbot? You're acting like a middle schooler. I want all of you acting like graduate students. Like working professionals.

Last year, I hit over 118 million impressions on LinkedIn alone, and AI was a massive part of how I got there. I didn’t copy and paste AI slop into my feed, but I trained different projects on my own voice, built a brand guide as a source of truth, and gave my AI the context it needed to actually write about me, as me.

That's the difference between AI-as-search and AI-as-thought-partner.

It comes down to one word: context.

Why do some creators get wildly better outputs from the same tools? Because they've put in the work to tell the AI who they are, how they sound, and what their audience responds to. And then they don't just accept the first output. They course correct, iterate, and run it through their own human filter before publishing.

Here's the prompt framework I actually use and recommend:

"I want to create a specific context guide with guardrails that covers my tone of voice, the way that I talk to my audience, and a bunch of past posts you can reference to understand my writing style. From there, I'd like to build a breakdown of my tone and voice I can use across different chats. Be as detailed as possible, and ask me atomic questions so we can get the best output possible."

Run that. Answer the questions honestly. Then copy the output and paste it into:

That becomes your North Star. Now every chat you open can actually sound like you.

AI will make mistakes. Even with great rules and guardrails, it will miss the mark sometimes. That is not a flaw in the tool, but instead a cue for you to show up.

I use tools like WisprFlow to capture my thinking at speed, then work through outputs in Claude and on a Google Doc to actually shape what I want to say. The AI captures. The human edits. That collaboration is the workflow.

You don't want to be part of the AI slop era. You want to be part of the era where AI enabled you to accelerate everything you were already building. Plus, since I started using it, I literally have so much more time to do work that moves my business forward even more.

A lot of creators have this illusion that running content is just posting. It's not. Even recording this podcast episode involves lights, a Riverside session, Elgato equipment, an iPad, an iPhone, and an active Slack channel. It's a production.

So here's what's actually in my stack right now:

Workflow & AI: Claude (+ Cowork for integrations), Wisprflow, and other LLM models for specific use cases

Content & Scheduling: Later, Linktree (yes, it has analytics now), Zernio for API-connected content

Collaboration: Slack, ClickUp, Google Drive, Google Calendar

Recording: Riverside, Elgato, Nikon cameras, Shure mics

Document/Presentation Work: Adobe Acrobat + Adobe Creative Cloud

One thing I love about Adobe Acrobat specifically is that it has a safe, secure AI model that does not train on your content. It's a thought partner, not a data scraper. That matters, especially when you're sharing client-facing materials.

And a note on budget… I've gotten a lot of my subscriptions through brand partnerships where the tool is included in my contract. If you believe in a product, ask for it. As the creator economy evolves, brands are increasingly willing to invest in your actual access.

Here's the non-negotiables every creator website needs:

Must-haves:

Help the person who wants to hire you, help you. Make their life easy. The only thing they should have to do is interview you. Everything else should already be there.

What to avoid: Overselling. If you have multiple offers, make sure they're genuinely distinct. The same thing sold five different ways makes it harder to buy anything at all.

My answer: attention to detail and ambition.

Even if the tech bubble pops. Even if the AI tools we use today become obsolete or become the new norm, there will always be a next step. Ambitious, curious people are always on top of what's coming. That's a skill no tool can replicate.

AI should never fully replace your thinking. Use it as a thought partner. Have it ask you questions. Voice note your answers. Let it help you get more specific, not more generic.

If you're using AI to regurgitate your existing thoughts instead of sharpen them, you're leaving the best part of the tool on the table.

This week's Creator Call comes from Madison, my personal trainer. She saw me mention Claude Code and Cowork in a video and wanted to hear more about my experience.

Here's my honest take: buy the Pro subscription and actually max it out every single week using the prompting framework from this episode. If after a week you're not hooked, maybe AI isn't for you right now and that's okay.

But I think you'll have the bug.

And from our Reddit community: "How do creators keep track of brand deals and payments?" This one is getting its own full episode. The business side of brand deals is surprisingly informal for how much money is moving through it. We're going to fix that. Stay tuned.

You can build a brand guide, learn the prompting frameworks, and stack the right tools, but still miss the whole point if you're not being intentional about what you're building.

The creators who are going to win over the next five years are not the ones with the best prompts. They're the ones who are ambitious enough to keep asking what's next and curious enough to find out.

Welcome to Creator Etiquette™. I'm so glad you're here.

Xo, Gigi Robinson Founder, Hosts of Influence® | Creator, Educator, Speaker, Author, Dog Mom

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